Category: Marketing

In this blog post we’re going to talk about the coaching apocalypse. Let’s talk about something that’s been going on in the coaching and online course space for quite a while. I was just on a call with an awesome expert today and she was running a webinar funnel that did great. She was running … Continued

In this blogpost, I want to talk about why your marketing is the sum of everything that you do and not one single tactic or strategy. Stop chasing hacks, tactics, strategies or little secrets Let’s talk about how your marketing really works and let’s focus on the big picture. A lot of people these days … Continued

In this blogpost, I’m going to talk about the most common mistake new online course sellers make. The most common mistake that people make when it comes to launching their online course is perfectionism. Perfectionism: a subtle form of self-sabotaging your business I speak to so many online course sellers and the most common problem … Continued

In this blogpost, I’m going to talk about why a lot of people in the bootstrapping phase of their business are overthinking and over-tracking all the metrics in their business. And when people are scaling, vice-versa, they’re not tracking enough. Overanalyzing and getting stuck in an analysis paralysis When people start out, often, they overanalyze … Continued

In this blogpost, I’m going to talk about why you should race to the top and not to the bottom. What do I mean by racing to the top Vs racing to the bottom? In any give market, most people compete on price. The problem, with only competing on price and trying to be the … Continued

In this blog post I’m going to talk about why the old model of linear sales funnels is slowly dying and what you should do instead. A lot of people are obsessed with sales funnels right now, but the problem is that sales funnels, in the way that most people are using them, are becoming … Continued

This article will show you how to create an exit popup on WordPress using Sumo. Wait, what? I thought popups are dead. You’re right, most people hate popups and they don’t convert nearly as well as they used to. They’re simply annoying and because of that many website owners and marketers have stopped using popups … Continued

Becoming successful at drop shipping is not an event. It’s a process. Most people who start a drop shipping store focus on things that don’t really matter (such as their logo, the store layout or having as many products as possible on their store). This stuff is trivial and doesn’t lead to success. I’ve seen … Continued

In this article I’ll show you how to write high-converting copy for any product. Whether you’re selling something in-person or on the Internet, a sale will always consist of three things. There are three elements to selling anything: The audience The offer The copy And that’s a hierarchical order. Start With A Hungry Audience The … Continued