Category: Marketing

There’s two different things that you need to take into consideration when pricing your high-ticket offer. The first thing is: how advanced people are when you’re selling them your offer. If your helping someone, in any niche, and you’re helping beginners… Then usually it makes more sense to charge a little bit less. Simply because … Continued

Let’s talk about how to reverse engineer your own buying decisions and what you can learn from this. So, this week I made an investment in my business. And usually, at least 1 to 3 months I make an investment in my business. And that could be multiple things: a high-ticket coaching program for the … Continued

What you have to do if you’re a coach, consultant or expert, is shift from selling your actual coaching program and selling the features of your coaching program, such as how long you’re going to be working with clients or how many calls people will be getting… Often times people get stuck talking about those … Continued

Let’s talk about organic marketing. More specifically the psychological mechanism that makes organic marketing work, if you’re a coach, consultant or expert. A lot of people are doing organic marketing on LinkedIn, Facebook, Instagram and all sorts of platforms. What I mean with organic marketing is publishing content on social media and leading conversations with … Continued

Let’s talk about why you should start with just a profile on Facebook or LinkedIn and then only later start your own group. This is a common thing. I see so many people starting their own Facebook group right away or starting a LinkedIn group. In fact, one of my followers recently started a LinkedIn … Continued

Let’s talk about why you shouldn’t write a book. First and foremost, let me talk about my experience and why I wanted to write a book in the first place. My book “The 7 laws of direct marketing” So, I wrote a book about marketing. The name of the book is “The 7 laws of … Continued

If you’re selling an online course, you should do a big product launch to your audience, to your list, to your community between 1 to 3 times per year. The rest of the time you want to focus on publishing great content. If you have a YouTube channel, a blog, a podcast you want to … Continued

What I want to talk about is the amount of offers you need in your business to scale properly. And there’s a lot of confusion when it comes to this. There’s this myth in our industry that you need a “value ladder”. What’s a value ladder? A value ladder is basically this idea that you … Continued

Let’s talk about a simple trick or a simple strategy to book more calls if you’re selling a high-ticket offer.  If you’re selling a high-ticket coaching program between 2K and 20K, it could be a coaching program, it could be a done for you offer, could be group coaching, could be 1 on 1 consulting, … Continued