Category: Marketing

In this article I’ll explain how to prevent online shopping cart abandonment by optimizing your checkout process with Hotjar visitor recordings. Most industries have a 60-80% cart abandonment rate. This is what’s considered normal. Only a fraction of people who add products to the shopping cart in your online store will ever complete the checkout. … Continued

In this article I’ll share my complete social media marketing guide for beginners. Most businesses don’t “get” social media. As users of social media platforms like Facebook, Instagram, Snapchat and Twitter we all understand what they’re about. We share moments, keep in touch with friends and stay connected to the world around us. But for … Continued

In this article I’ll discuss how to write effective email subject lines. I’m even going to share some of the subject lines that get me the highest open rates. Why do subject lines matter? Because email open rates have been steadily declining year after year. Back in 1995 people were reading emails like their lives … Continued

A question I get frequently is: “Does free plus shipping work?” The short answer is: Yes. However, free plus shipping as a mainstream phenomenon in the drop shipping scene will get harder in the next few years. I’ve talked about the future of drop shipping in another post. You might have heard the saying “marketers … Continued

In this article I’ll discuss some simple free plus shipping Facebook ad guidelines. Some people have gotten their ads disabled when running free plus shipping offers. As with everything, prevention is the best remedy, and the same is true with Facebook. Before you do anything else, read the Facebook Advertising Policies. It’s mind-blowing to see … Continued

In this article I discuss the benefits of the two step opt-in form. Most businesses should collect customer information. This can include: Email addresses Telephone numbers Surveys Quotes Personally, I mainly collect email addresses in my businesses. This allows me to follow up with potential customers and send them marketing messages or important updates. There … Continued

In this article I’ll talk about how to hide comments on Facebook ads. If you’ve ever had a winning Facebook campaign then you know that comments can start pouring in like crazy. Unfortunately, with increased engagement you’ll also get more negativity. I’m not a fan of censorship. And I’m certainly not against free speech. But … Continued

In this article I’ll share my Black Friday marketing strategy. I just wrapped up a big Black Friday promotion in the music industry. It generated $44,402 in eight days. Black Friday is awesome because it’s one of the biggest sales days in the world. Customers expect things to be on sale during Black Friday and … Continued

This article will show you how to maximize profit margins using order bumps. So what’s an order bump? An order bump is a supplementary product that is displayed on your checkout page. Customers can check a checkbox to add the order bump to their order during checkout. It’s kind of like a last minute pre-purchase … Continued