Category: Marketing

This article explains how to spy on your competitors’ website with the Wayback Machine. Wayback what? You might not believe me. But what if I told you time machines really do exist. At least when it comes to the internet, time travel isn’t science fiction. With the help of the Wayback Machine you can go … Continued

There’s a new sales notification popups software on the block. And it’s called Proof. But let me first explain why sales notification popups are great to create social proof. Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide … Continued

Are you wondering if you should be using popups in e-commerce?  Most marketing “gurus”, including the folks over at Shopify, recommend using popups. I disagree. I’ve used popups extensively in all sorts of different businesses setups. And after almost a decade of using them, I can conclude that popups aren’t always a good idea. I’ll … Continued

Are you experiencing a high cart abandon rate? Then this article is for you. Most newbie e-commerce store owners have a hard time wrapping their head around why so many people add products to the cart and then never complete the checkout. But there’s a simple explanation for this. Your sales process can be thought … Continued

Are you worried about your email marketing unsubscribe rate? This article explains why you shouldn’t be concerned. When I built my first business I was very concerned about keeping my email marketing unsubscribe rate as low as possible. In fact, I became obsessed with not losing subscribers. Why? Because it’s freaking hard to build a … Continued

Ever wondered how web design and conversion rates are linked together? Does your website need a makeover? Should you spend a lot of money on a web designer to make your site look pretty? These and many other questions will be answered in this article. In fact, as I’m writing this post my designer is … Continued

Getting traffic but no sales? Let’s talk about how to fix it. No matter where I look this is the number one question everyone asks me. If you’ve set up an e-commerce website on Shopify or created a landing page with Clickfunnels and you’re getting traffic but no sales, this article is for you. First … Continued

In this article you’ll learn how to tell if an Instagram account has fake followers. I’ve been doing a lot of Instagram influencer marketing lately. And as part of that, I’ve had to develop ways to predict how well an Instagram shoutout will go. But before I get into that, let me give you some … Continued

In this article I talk about how to create Instagram video ads with Final Cut Pro. Using video is extremely effective when advertising on Instagram. But for it to work you have to know how to create Instagram video ads that are native. What does native mean? Native means that you’re adhering to the format of … Continued