The idea of the 4-hour workweek and outsourcing all aspects of your business is still very popular. And I think there’s nothing wrong with it, in fact, who doesn’t want a fully automated, outsourced business?
However, in my experience this “outsourcing” advice has to be taken with a grain of salt because it doesn’t always reflect reality.
Before you can let go of control, you have to gain in.
In other words, before you can outsource something like marketing or sales, you have to somewhat understand and master the process yourself. Before you can lean back and work “on” your business, you have to spend countless hours of work and hustle “in” your business.
Here’s what upsets me:
I see people who haven’t even made a single sale thinking about outsourcing things just because they read about it in a book.
And then they just work 2 or 4 hours a day themselves.
Outsourcing can be an excuse for not wanting to do the work yourself. It can be laziness in disguise. And that laziness is what’s sabotaging your business in the first place, so get over it.
Unless you’re working 14-16 hours per day and you can honestly say to yourself: “I need someone else to do this”, don’t outsource it.
The pitfall is that newbie “entrepreneurs” have no cashflow or income in their business to actually justify outsourcing aspects of their business. And at the same time they have all the time in the world to screw around and procrastinate when they should really be doing the work themselves, hustle harder and save those extra expenses.
Look, if your business is already producing a nice six-figure income for you, and you’re working 12 hours a day and want to expand, you can justify getting some help and outsourcing some processes.
But if you’re broke and lazy as fuck, outsourcing is just another word for everything that’s wrong with the myth of entrepreneurship.
Make a reality-check and get over it, seriously.
Don’t jump from having no business to working “on” your business. Dude, you don’t even have anything close to a real business. Put in the sweat equity and work your face off until you are generating real income with your business and then think about outsourcing.
That’s just my two cents 
🙂
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