Tag: facebook

Whenever I run Facebook ads I choose “Feeds” as the placement. In the past you could choose between desktop and mobile newsfeed, but in a recent update Facebook combined those into “Feeds”. However, you can still only select desktop or mobile by selecting “Mobile Only” or “Desktop Only” from the “Device Types” menu. I always … Continued

The click through rate is pretty much an irrelevant metric. The reason why is because it’s a metric that doesn’t matter in terms of ROI. What ultimately counts in advertising is your return on investment. I see a lot of people obsessing about their click through rates, wondering what a good click through rate is … Continued

Inside of Facebook audience insights you’ll find a score called “affinity”. The affinity score indicates how likely your seed audience is to like a certain page compared to everyone else on Facebook. It sounds super complicated but it’s actually very simple. Enter your search information on the left hand side of the Facebook audience insights … Continued

Recently one of my YouTube subscribers said he believes people go to Google to buy things rather than buying stuff on Facebook. That’s true. Since Google is a search engine, people search for products and keywords and have a buying intent. They plan on buying things and they use search engines to research and find … Continued

It’s always a shock when your Facebook ad account gets disabled. So in this post I want to share some tips and strategies to prevent and reverse your Facebook ad account from being deactivated. Let’s start with the prevention side of things. 1) First of all, carefully read Facebook’s ad policy here: https://www.facebook.com/policies/ads I see … Continued

When it comes to Facebook ads there are four different levels of engagement which indicate how well your advert is doing. Here they are: 1) Entertainment Entertainment is measured by page post engagements. If you’re getting likes, comments and shares then it means that people are amused, intrigued or entertained by the ad in a … Continued

You can only have one Facebook pixel per advertising account, which results in many people asking me if it’s possible to track multiple products, niches and stores with just one Facebook pixel. And of course, people ask me how to go about this. In this post I want to share three different ways to track … Continued

When it comes to using text on images in your Facebook advertisements, I recommend staying away from it all together. I’ve tested all sorts of different types of images, and the images without text always outperformed the one’s with text. In general, Facebook doesn’t like it when you put text on images. However, Facebook recently … Continued

If you have an idea for a niche or a product, there are a few hacks and trick that might help you test the waters in a lean way. I mean, the Shopify basic plan is only $29. So if you’re worried about losing thirty bucks, maybe being an entrepreneur is not the right thing … Continued