Tag: facebook

Whenever you run a promoted post or a dark post ad on Facebook, you should use clickable image posts instead of regular images. What do I mean? There’s many different ways one can run Facebook ads. First of all, there’s a ton of ad objectives to choose from. But then there’s also lots of different … Continued

Facebook is an amazing platform to advertise your product or business, but things can get a bit confusing and complicated at times. If you know what you’re doing, Facebook is amazing. But if you get lost in all the terminology like CPC, pixels, click-through rates custom audience and lookalike audiences, things get messy. So in … Continued

Retargeting is the process of showing ads to people who have already visited certain pages of your website, have watched a video, subscribed to your newsletter or bought something in the past. There’s more forms of retargeting, but those are the most common scenarios where retargeting can be applied in your business. The most common … Continued

You might have heard about Facebook Canvas in the past, which is a simple mobile responsive landing page or bridge page builder. Facebook Canvas is a bit like an extension of your ad. You can send people from your ad directly to your Facebook Canvas, where you can tell your story or showcase your product … Continued

In some cases it can be a great strategy to use retargeting campaigns to drive abandoning visitors back to your landing page and offer. And it’s actually quite easy to do with Facebook ads. Most people set up retargeting ads the wrong way, by simply retargeting all website visitors that come to their website. That … Continued

Once you start advertising on Facebook you’ll start to get comments under your ads and you’ll need to think of the best strategy to deal with these comments and address people’s questions or concerns. However, as soon as you scale up your Facebook ads it’s going to be almost impossible to respond to every single … Continued

Once you start running a successful Facebook ad campaign, the negative comments will start pouring in. In fact, the amount of negative comments you get is a good indicator for how successful your ad is. People only talk about stuff they actually care about. If you’re getting lots of negative comments, it means you have … Continued

When you’re starting out with Facebook ads, it’s not uncommon to start a campaign and then edit it every few days or weeks. However, this could drastically worsen your results. What a lot of people don’t understand is that Facebook ads build momentum. Results usually start picking up after a few days and then often … Continued

One of my subscribers recently reached out to me and mentioned that he’s getting a lot more sales with promoted posts on his Facebook wall compared to regular ads or dark posts. And he was asking for an explanation. Interestingly, I’ve noticed the same with my own Facebook campaigns. Usually, promoted posts that are visible … Continued