Running Ads For Money — How To Track Sales And Charge Your Clients | TBS #324

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If you’ve been studying marketing and advertising for a while, it might be worth it to build a little marketing agency as a side hustle.

Why not capitalise on your new skills?

Sure, you can use your knowledge to build your own business. But you can also build an additional income stream by running ads for clients. Every business needs good advertisers and marketers.

The best way to get clients is through networking.

You can simply become active in Facebook groups related to marketing and business and start connecting with business owners.

Add people as friend, chat, engage, be curious, ask questions and help out. Once you’ve warmed up people and turned them from “cold prospects” into online friends, you can pitch your service.

Make sure you focus on the right type of people though.

Don’t pitch your marketing or advertising services to 18-year old kids who are broke or have $5,000 debt. Focus on affluent business owners who are already making six-figures or more a year. Those are the type of people who have the money to pay for marketing.

Plus $1,000 feels to them like $10 to someone who’s broke.

They throw around with $1,000 bills and it feels to them like they just spent ten dollars. Money is all relative. What seems like a lot of money to you, might actually be almost nothing to someone else.

A lot of you might think it’s insane to make $70,000 in a week.

I’ve done it multiple-times. It’s awesome but it’s not crazy out of my reality. Making a million dollars in one week is out of my reality.

At the end of the day, money is always relative.

If you focus on selling to the right people and have a skill that can help them make more money, they will pay you well for it. And as I said, all it takes is networking, talking to business owners online and offline and then pitching them your service and negotiating a deal.

I’ve mentioned in other posts that I recommend charging a monthly retainer fee instead of getting paid a commission for your work.

Start at $1,000 per month as your lowest marketing retainer.

And then have retainers for $2,000 per month $4,000 per month and up to $10,000 per month depending on the company, the budget and the project. You can make a lot of money this way.

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