Today’s question comes from Tim. He asks: “Do I have to keep an eye on copyrights and trademarks, for example if I’m selling a bracelet from a TV-series or movie and promote that on Facebook?”

When it comes to drop shipping make sure you don’t violate any trade marks. Always look for white label items on AliExpress.com.

Selling a Mickey Mouse t-shirt for kids or a Batman knife might be great in terms of the fan-bases you can reach using Facebook ads, but you’re probably going to breach trademarks and copyright.

TV series spent millions or billions to build their brand. They want to be the only one’s being able to sell merchandise.

By selling Batman knives, Mickey Mouse t-shirts and so forth, you are piggybacking on established brands and their trademarks, which can get you into a lot of trouble. Also avoid selling “fake” imitations of famous brands like Gucci, Rolex, Versace and so forth.

Just look for white label items with no text or images or references to any material that could be related to trademarks, copyright or other established brands. Sooner or later they will shut you down: your Shopify store and possibly your Paypal account. Whereas if you sell white label times no one will come after you.

I personally stay away from that. I know it’s super easy to sell a Batman bracelet because you can easily target Batman fans in Facebook. In theory is the perfect market but you’re better off staying away from legal issues.

In business, go hard but play by the rules. Don’t take unnecessary risks.

You can find a winning target audience by selling white label items. Trust me. 😉

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Posted by Till Boadella

My marketing agency Nexilitas™ and I have helped bootstrap startups from zero to six figures a year, doubled, tripled and even quadrupled the revenue of established businesses and broke two industry records with product launches. I have a track record of successful marketing campaigns for clients in the fitness industry, health industry, permaculture industry, motorsport industry, music industry and many other retail branches. I've built campaigns for celebrities, large corporations and many experts and "gurus". Think of me as the mastermind pulling the strings behind the scenes. I've seen what works and what doesn't work in marketing and business. And now I'm drawing the curtains and revealing everything I learned, without sugar-coating or hiding the truth. Subscribe to the Till Boadella Show on YouTube and iTunes.

3 Comments

  1. […] This is a great question and an opportunity to explain one of my early mistakes on my drop shipping business. […]

    Reply

  2. […] Although some items seem like they are perfect for drop shipping, they might come with legal repercussions because of trademarks, copyright and potentially dangerous effects of using the item. […]

    Reply

  3. […] you’re in doubt about copyright, trademarks and brands always contact the supplier before you start drop shipping. Now, even if the supplier mentions […]

    Reply

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