Every new product you launch has a certain lifespan.
If you’re selling a general item and a huge part of the world’s population can benefit from it, your market reach is much bigger. So the lifespan of your product will be extremely long since you’ll never really run out of potential customers.
And if you’re selling a niche product, the lifespan might be a lot less since you can’t reach that many people and the market is smaller. It also depends on the size of the niche.
Now if you’re drop shipping niche products, the lifespan in the United States might be anything between 6-24 months or more. Since the market is so big, it’ll take you longer to reach saturation and you can keep targeting new prospects.
However, it’s going to be harder to make it work.
Although the US market is bigger, people have also been numbed from too many promotions, promises and adverts.
When targeting a specific European country, the lifespan of a niche product might be between 3-6 months. So after that you’ll have to launch new products or target other countries.
Of course, it also depends what your daily budget is.
If you’re running Facebook ads and have a potential reach of 4,000,000 people, you’ll reach saturation faster if you spend $1,000 per day on ads than if you spend $10 per day. So as you can see, the lifespan depends on many different factors.
The big takeaway is that you always need to stay dynamic and maintain a rotation of ad sets, campaigns and products. E-commerce is not a “set and forget” type of business.
You have to constantly monitor, optimise and scale. If you keep that in mind, you’ll have a thriving online business.
If you get comfortable, your business will “die”.
Hope it helps.
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