A tripwire offer is an irresistible low-cost offer with the sole purpose of converting visitors into buyers as fast and effectively as possible.
You can use tripwire offers when selling digital downloads but also when you’re running an e-commerce store. A common form of tripwire marketing is using free plus shipping offers to drive sales.
Tripwire offers should match this criteria:
1) Dirt-cheap, so price is not a barrier in any form
2) Extreme value comparison (the item should have a high perceived value, so give a huge discount or frame the offer attractively. For example: FREE instead of $29.99, just pay S&H)
3) Something everyone needs or wants in your market
As you can see based on this criteria, free plus shipping offers aren’t the only forms of tripwire offers. If you set the comparison price of your product at $49.99 and sell it for $7.99 that’s a tripwire offer.
You can give 75% discounts or 85% discounts. Even 99% discounts to turn your offers into tripwires and convert traffic into buyers.
The goal of a tripwire offer is not to make you profit.
Once someone enters your sales funnel, you then up-sell them your other products because now that they’ve bought something already, they’re much more likely to buy your higher priced items as well.
In some cases you can still make profit from your tripwire offer. My drop shipping stores are mainly built on tripwire offers and I make plenty of profit in the front-end, even after all the advertising costs, product costs and shipping costs. However, it’s much more viable to promote and up-sell other products to these buyers down the road.
If you’re not using tripwire offers in your business yet, you should definitively consider them. They’re a great strategic tool to convert cold traffic into buyers. And to reactivate dormant buyers lists or get people into a well structured one-click up-sell funnel during a launch.
All Posts
Website
