There’s a very common mistake people do on Facebook. And that’s paying for likes. A lot of people think that’s what’s all about. That’s why there are a ton of courses out there about how to get Facebook likes.
That’s the biggest deceit Facebook as come up with.
I made the mistake in the past of paying for Facebook likes.
This means I was running Facebook ads with the objective “Page Likes”, and I see a lot of people and clients of mine still making this mistake. As a result they waste hundreds and even thousands of dollars each year on Facebook ads without a positive ROI.
Paying for Facebook likes is the most stupid thing in the world, because you are showing money down Facebook’s throat to redistribute their existing users from one place to another.
Super profitable for Facebook, but for your business it’s just a waste of money and you should immediately stop running these ads.
Your goal should be to make sales and profit from Facebook.
Instead of paying for likes which never result in sales, optimize your advertising campaigns for conversions. Figure out the advertising game and only run Facebook ads that break even or make you a profit. Anything else is just irresponsible for small businesses.
When you have Facebook campaigns that are breaking even or making a profit, you will get likes as a natural side effect.
You won’t have to pay a single dollar for those likes.
You are making money, and getting likes on the side because people hit the like button when they see your advertisement in their feed.
In the last 60 days alone I got over 4,000 Facebook likes and I didn’t pay a single dollar for any of them. They just came as a result from the ads I’m running that are making me profit every single day.
Get smart about Facebook ads and don’t gamble with money.
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