Whenever you’re targeting a Non-English speaking country, you need to translate your Shopify store into the local language of the country.
But not just that, your Facebook ad and customer support also need to be in the local language. Simply put: Your entire store needs to be run in the local language of the country you are targeting.
Also your store currency needs to be set to the local currency.
Here’s why.
In marketing and sales you want to reduce the friction as much as possible. And you want to avoid loosing potential customers and having high advertising costs because of people who don’t speak English and thus won’t be responsive to your ad creative.
To get the highest drop shipping margins everything needs to be streamlined in your store: The language, the advertisement, the currency, the domain ending. Make it all match the country.
If you have a .com domain, an English ad and English store then it makes no sense to target people in Germany or France.
First of all:
1) Most people won’t speak or understand English. So it’s a major barrier that will suppress the conversion rate on your store
2) It will kill the trust. People like to buy from local online stores in their usual currency and in their spoken language. Running your store in the local language will build trust and comfort right off the bat.
If you don’t speak the language, partner up with someone.
Let’s say you want to target Italy. Find a friend or someone you know who speaks Italian and then split your store profits 50/50.
Get creative and don’t let language hold you back.
Targeting European countries like Germany, Italy, Spain and so forth can be super lucrative as the advertising costs are so cheap and competition is low. So if you do speak a foreign language or have a friend who does, that’s a huge competitive advantage right there.
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