Month: November 2016

A lot of people get obsessed with the design of their online store or landing page. They become terribly attached to the looks of their store, instead of the substance of the store. The look of your store doesn’t matter that much. I’ve had students with ugly logos and unprofessional looking stores and bad website … Continued

Whenever you’re targeting non-english speaking countries, you have to streamline your entire store in the local language. For example, if you target Italy, you store needs to be Italian. I’m talking about everything. Get a .it domain and translate your “brand name” into Italian. The same is true for Germany, Spain or any other country. … Continued

When it comes to buying your custom domain for Shopify you have two options. You can either buy the domain on a third party site like GoDaddy or you can register the domain directly within Shopify. Let’s talk about the pros and cons of both options. 1) Buy your domain on GoDaddy The benefit of … Continued

One of my followers recently got worried about the fact that his store has its own branding and logo, but then the products he drop ships to his customers don’t have that logo or brand attached to it. He was wondering if his customers expect the logo of the store and the brand to also … Continued

Instead of asking yourself which niches are oversaturated and trying to re-invent the wheel, why not pick a proven niche and start selling to an undersaturated country or underserved audience segment? One reason why I was able to build two successful drop shipping stores so fast is because I sold to Germany and to Spain. … Continued

The idea of the 4-hour workweek and outsourcing all aspects of your business is still very popular. And I think there’s nothing wrong with it, in fact, who doesn’t want a fully automated, outsourced business? However, in my experience this “outsourcing” advice has to be taken with a grain of salt because it doesn’t always … Continued

  In order to create a Facebook lookalike audience you first need to have a custom audience that you can use as source data. There’s two different scenarios: 1) You upload a customer email list One great way of creating a lookalike audience is by uploading a customer email list to Facebook. If you’re running … Continued

There are two different ways you can run Facebook ads. You can create an ad account and link it to your personal profile or you can sign up for the Facebook business manager and run ads there. The Facebook business manager is an advanced version of the ad manager that gives you a lot more … Continued

I built my first real business while being in university. For some reason I always knew that working as an employee wasn’t an option for me, even if I’d have a good education and great options. Deep down I’ve always been an entrepreneurial type of person. So I started learning about online marketing in my … Continued