Month: October 2016

Whenever I run Facebook ads I choose “Feeds” as the placement. In the past you could choose between desktop and mobile newsfeed, but in a recent update Facebook combined those into “Feeds”. However, you can still only select desktop or mobile by selecting “Mobile Only” or “Desktop Only” from the “Device Types” menu. I always … Continued

The click through rate is pretty much an irrelevant metric. The reason why is because it’s a metric that doesn’t matter in terms of ROI. What ultimately counts in advertising is your return on investment. I see a lot of people obsessing about their click through rates, wondering what a good click through rate is … Continued

Our recent webinar promotion resulted in $71,178 in 7 days, so I thought I’d talk about how we did it and how you can do it, too. First of all you need a webinar software. There’s many options available such as GoToWebinar, Webinar Jam Studio and various WordPress plugins. However, from all the webinar solutions … Continued

Inside of Facebook audience insights you’ll find a score called “affinity”. The affinity score indicates how likely your seed audience is to like a certain page compared to everyone else on Facebook. It sounds super complicated but it’s actually very simple. Enter your search information on the left hand side of the Facebook audience insights … Continued

The truth about success is that you need to learn to take action even when you don’t feel inspired. Inspiration shows up some days and others it doesn’t, but you have to show up every single day. In order to become successful you have to overcome your internal resistance and take action even if you … Continued

Recently one of my YouTube subscribers said he believes people go to Google to buy things rather than buying stuff on Facebook. That’s true. Since Google is a search engine, people search for products and keywords and have a buying intent. They plan on buying things and they use search engines to research and find … Continued

It’s always a shock when your Facebook ad account gets disabled. So in this post I want to share some tips and strategies to prevent and reverse your Facebook ad account from being deactivated. Let’s start with the prevention side of things. 1) First of all, carefully read Facebook’s ad policy here: https://www.facebook.com/policies/ads I see … Continued

When starting your own drop shipping business, I recommend setting up a local store first and then scaling up internationally. For example: Start a store in the United Kingdom or in the United States. And once that first store is a success and you’re making consistent sales and profit, duplicate the same store in a … Continued

For most people I recommend starting with a general drop shipping store rather than a niche store. Now that doesn’t mean you should be selling general items, but have multiple niches on one store. When you start out, pick a general name for your store. For example: Amazingdeals.com or something along those lines. And then … Continued