Tag: facebook ads

Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued

Advertising all comes down to one thing: ROI The return on investment. Never think of your ads as an expense and start thinking of them as an investment that produces a profit for you, ideally right away. The word ROI (return on investment) says it all – it’s an investment. So the question about the … Continued

Luke Daniel asked me a while ago how he can get more traffic. He tried some traffic methods but was frustrated with the low quality “one second engaging click farm visits” that he got as a result. There are two ways to get traffic: Number one, you pay for it with your money. You have sites like … Continued