Tag: facebook ads

Once you start advertising on Facebook you’ll start to get comments under your ads and you’ll need to think of the best strategy to deal with these comments and address people’s questions or concerns. However, as soon as you scale up your Facebook ads it’s going to be almost impossible to respond to every single … Continued

Once you start running a successful Facebook ad campaign, the negative comments will start pouring in. In fact, the amount of negative comments you get is a good indicator for how successful your ad is. People only talk about stuff they actually care about. If you’re getting lots of negative comments, it means you have … Continued

When you’re starting out with Facebook ads, it’s not uncommon to start a campaign and then edit it every few days or weeks. However, this could drastically worsen your results. What a lot of people don’t understand is that Facebook ads build momentum. Results usually start picking up after a few days and then often … Continued

One of my subscribers recently reached out to me and mentioned that he’s getting a lot more sales with promoted posts on his Facebook wall compared to regular ads or dark posts. And he was asking for an explanation. Interestingly, I’ve noticed the same with my own Facebook campaigns. Usually, promoted posts that are visible … Continued

I recently got a question from one of my subscribers who was wondering why marketing clients would keep paying you long-term. Let’s say you set up a successful Facebook ad campaign. Why won’t your client just fire you and keep the ad? A couple of reasons. First of all, advertising and marketing is not a … Continued

Most newbies who start running Facebook ads get obsessed with page post engagements and the cost per page post engagement. However, in reality page post engagements are not that important. A page post engagement occurs when someone likes your ad, comments on your ad or shares your ad. However, it doesn’t mean people are interested, … Continued

One of my subscribers recently asked if he should mention the product price in the ad so only really interested people click. So here’s the deal. It depends on what your selling point is. If the main selling point of your offer is the price point, then you should definitively mention the price in your … Continued

When testing niches and products it’s important not to give up too early and at the same time not being stupid and wasting money. Luckily, testing a Shopify product will cost maximum $75. Here’s what you should do: Pick one product and use the Audience Insights tool to research targeted pages and interests related to … Continued

Retargeting is probably the most effective advertising method right now, and if you combine it with the most effective advertising platform available right now (hint: Facebook), you can get incredible results. I mainly use retargeting for product launches and stores where I get a lot of traffic and abandoning visitors in a short amount of … Continued