I recently had a follower who asked me if offering free shipping on your products results in more sales. So let’s talk about free shipping, when it makes sense, and how it affects your conversion rate.

First of all, not every type of offer is a good fit for free shipping.

For example: If you’re promoting free plus shipping offers on your store, then obviously there’s no way you can also offer free shipping since the shipping and handling fees is the only way you can make money. It’s called free plus shipping for a reason, right? 🙂

So whenever you’re setting up products on your store, you have to start by asking yourself what type of offer you’re going to make.

There’s two main types of crushing offer:

1) Free plus shipping offers
2) Huge discount plus free shipping offers

Only once you’ve decided which type of offer you’re going to promote, you’ll know if you should use free shipping or not. So start with the end in mind and backwards-engineer your entire offer.

As a general rule of thumb, I recommend offering free shipping on most of your products unless it’s a free plus shipping offer.

Also if you aren’t drop shipping but have your own stock and are shipping products yourself, you might have much higher shipping costs, which means it can make sense to charge for shipping. Otherwise you might make a loss and sacrifice your profits.

So let’s get back to the original question.

Does free shipping increase sales?

It certainly does.

Less friction during the checkout process will result in a lower abandon cart rate. And a lower abandon cart rate equals a higher conversion rate. And that essentially means more sales and money.

Unexpected surprises, including shipping fees, are one of the main reasons people abandon the cart and don’t finish the checkout.

So if there’s any way you can offer free shipping, do it.

At the end of the day it’s all about creating a crushing offer. Step into the shoes of your customers and create something irresistible. The less greedy you are, the better your offers will generally convert.

Want My Drop Shipping Course?

If you'd like to learn more about how to build a profitable drop shipping business in 30 days or less, you should check out my online course. You can get it here. Inside, I reveal everything.

Posted by Till Boadella

My marketing agency Nexilitas™ and I have helped bootstrap startups from zero to six figures a year, doubled, tripled and even quadrupled the revenue of established businesses and broke two industry records with product launches. I have a track record of successful marketing campaigns for clients in the fitness industry, health industry, permaculture industry, motorsport industry, music industry and many other retail branches. I’ve built campaigns for celebrities, large corporations and many experts and “gurus”. Think of me as the mastermind pulling the strings behind the scenes. I’ve seen what works and what doesn’t work in marketing and business. And now I’m drawing the curtains and revealing everything I learned, without sugar-coating or hiding the truth. Subscribe to the Till Boadella Show on YouTube and iTunes.

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