Facebook Audience Targeting — What You Should Look For In Facebook Audience Insights | TBS #134

You want to know which interests perform and make sales and which don’t. That’s why you need to test every interest individually.

Here’s the criteria for a good Facebook audience:

1) The audience needs to be large in volume (100k-5M)

Don’t target audiences that are too small, because even if you find a winner, you can’t scale up the ads. The fun will be over in a few weeks or months and you’ll have to look for new interests.

2) The audience needs to be highly engaged

When I research potential pages and interests to target, I always look at the engagement, shares, likes and comments of each post.

I’m looking for pages with as much engagement as possible.

3) The audience needs to be targetable

Once you’ve found a potential audience that meets the first two criteria, you need to make sure that you can target the audience using Facebook ads. That means, you have to be able to type the page name into the interest field and it has to show up there.

If the page name you’re planning to target doesn’t show up as an interest, it means you can’t show your ads to people who have liked that exact page. In that case you can’t use that page for ads.

Keep searching until you find enough pages that meet all three criteria and then start setting up ad sets for each interest. Target the right Facebook metrics and start selling.