Tag: advertising

If you’ve been studying marketing and advertising for a while, it might be worth it to build a little marketing agency as a side hustle. Why not capitalise on your new skills? Sure, you can use your knowledge to build your own business. But you can also build an additional income stream by running ads … Continued

There are two different ways you can run Facebook ads. You can create an ad account and link it to your personal profile or you can sign up for the Facebook business manager and run ads there. The Facebook business manager is an advanced version of the ad manager that gives you a lot more … Continued

It’s kind of a beginner question but I get it a lot, so I wanted to take the time to answer it. Yes, if you run any kind of Facebook ads you need to first create Facebook page and link it to your ad. Here’s why: Facebook is a native ad platform, which means the … Continued

Whenever I run Facebook ads I choose “Feeds” as the placement. In the past you could choose between desktop and mobile newsfeed, but in a recent update Facebook combined those into “Feeds”. However, you can still only select desktop or mobile by selecting “Mobile Only” or “Desktop Only” from the “Device Types” menu. I always … Continued

The click through rate is pretty much an irrelevant metric. The reason why is because it’s a metric that doesn’t matter in terms of ROI. What ultimately counts in advertising is your return on investment. I see a lot of people obsessing about their click through rates, wondering what a good click through rate is … Continued

Recently one of my YouTube subscribers said he believes people go to Google to buy things rather than buying stuff on Facebook. That’s true. Since Google is a search engine, people search for products and keywords and have a buying intent. They plan on buying things and they use search engines to research and find … Continued

When it comes to Facebook ads there are four different levels of engagement which indicate how well your advert is doing. Here they are: 1) Entertainment Entertainment is measured by page post engagements. If you’re getting likes, comments and shares then it means that people are amused, intrigued or entertained by the ad in a … Continued

When it comes to using text on images in your Facebook advertisements, I recommend staying away from it all together. I’ve tested all sorts of different types of images, and the images without text always outperformed the one’s with text. In general, Facebook doesn’t like it when you put text on images. However, Facebook recently … Continued

I don’t think monetizing your website with ads is the best way to make money, I think selling your own products is way more profitable. You can make money with AdSense , but it’s much more rewarding in the long run to sell your product, while building your brand and your email list. That being … Continued