Tag: ads

When you’re starting out with Facebook ads, it’s not uncommon to start a campaign and then edit it every few days or weeks. However, this could drastically worsen your results. What a lot of people don’t understand is that Facebook ads build momentum. Results usually start picking up after a few days and then often … Continued

One of my subscribers recently reached out to me and mentioned that he’s getting a lot more sales with promoted posts on his Facebook wall compared to regular ads or dark posts. And he was asking for an explanation. Interestingly, I’ve noticed the same with my own Facebook campaigns. Usually, promoted posts that are visible … Continued

I recently got a question from one of my subscribers who was wondering why marketing clients would keep paying you long-term. Let’s say you set up a successful Facebook ad campaign. Why won’t your client just fire you and keep the ad? A couple of reasons. First of all, advertising and marketing is not a … Continued

Most newbies who start running Facebook ads get obsessed with page post engagements and the cost per page post engagement. However, in reality page post engagements are not that important. A page post engagement occurs when someone likes your ad, comments on your ad or shares your ad. However, it doesn’t mean people are interested, … Continued

When testing niches and products it’s important not to give up too early and at the same time not being stupid and wasting money. Luckily, testing a Shopify product will cost maximum $75. Here’s what you should do: Pick one product and use the Audience Insights tool to research targeted pages and interests related to … Continued

Retargeting is probably the most effective advertising method right now, and if you combine it with the most effective advertising platform available right now (hint: Facebook), you can get incredible results. I mainly use retargeting for product launches and stores where I get a lot of traffic and abandoning visitors in a short amount of … Continued

One of my subscribers recently reached out to me and said he was running Facebook ads with the words “Christmas Sale” in the copy. And he now wants to transform it into an evergreen advertisement. However, here’s the problem: Whenever you edit your ads, Facebook will pause the ad and then approve it again. You … Continued

I recently got a question from one of my subscribers who asked about the difference between an audience and an interest within Facebook. There’s a lot of confusion when it comes to Facebook ad terminology, since there are so many different terms, labels, words, options and screens in the audience insights tool and in the … Continued

There are two different ways you can run Facebook ads. You can create an ad account and link it to your personal profile or you can sign up for the Facebook business manager and run ads there. The Facebook business manager is an advanced version of the ad manager that gives you a lot more … Continued