Month: July 2016

I recently got a question from Steven Fernandes who is moving to Australia in a few months and is looking for ways to optimize his work environment and network with other like-minded people. Here’s what I told him: 1) Go to a co-working space: It’s awesome to meet like-minded people, find entrepreneur friends and meet … Continued

William Thomson said: what gets measured gets managed. And so if you’re not measuring your advertising metrics you’re probably a poor quality marketeer. Tracking and measuring your results is probably the most important prerequisite of all successful direct marketing and online sales. When you’re building your Shopify store it’s no different. You need to know … Continued

Don’t spend money on Facebook ads unless you know exactly what you’re doing: You need to know your metrics, how much you can spend on a conversion and your conversion rate first. Blowing up money on Facebook ads is one of the most common advertising mistakes people make online. A lot of people get seduced … Continued

If you’re serious about becoming an entrepreneur you have to stop people holding you back, or you will never start you’re real journey. If your parents hold you back on your journey as an entrepreneur you have to cut two “umbilical cords”. The first “umbilical cord” is money. When your parents are supporting you financial … Continued

Just like with any merchant account or advertising account, you don’t have any actual control over this. There’s countless horror stories of PayPal accounts, Stripe accounts, eBay accounts, Facebook ad accounts and so forth being shut down without any notice. Often you don’t even get an explanation from these companies and are completely left in the … Continued

A certain degree of obsession is required if you want to become great at business or anything else in life. In order to be addicted to success you basically want to enter a positive re-enforcement spiral that continues to motivate you. I never run out of motivation and you don’t have to, either. Here’s how … Continued

Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued

If you want to position yourself as an expert, trainer or “guru” on the Internet, I highly recommend using YouTube as platform. It’s one of the easiest ways to build a personal brand. Post weekly videos, do some basic YouTube SEO, engage with all your followers, post your videos on Facebook and engage with people … Continued

Today’s question comes from Chris and he’s asking: “What resources do you personally recommend in terms of having an online Shopify business The great thing about Shopify is that you can add various apps to your store to make the sales and marketing process easier. Here is a list of plugins you should check out: … Continued