Tag: shopify

A lot of people get obsessed with the design of their online store or landing page. They become terribly attached to the looks of their store, instead of the substance of the store. The look of your store doesn’t matter that much. I’ve had students with ugly logos and unprofessional looking stores and bad website … Continued

When it comes to buying your custom domain for Shopify you have two options. You can either buy the domain on a third party site like GoDaddy or you can register the domain directly within Shopify. Let’s talk about the pros and cons of both options. 1) Buy your domain on GoDaddy The benefit of … Continued

If you’re looking for a way to synch data between different platforms, apps or software solutions, Zapier is the way to do it. I’ve personally used it many times to build “bridges” and make a variety of different platforms work together. You can use Zapier to synch data between Shopify and other platforms. For example, … Continued

If you’re selling free plus shipping offers, you need to make sure people don’t abuse your offer and order hundreds of items and only get charged a small amount of money. Also if people order 10-100 items and you drop ship them from China, customs will hold them and ask for taxes. That’s why it’s … Continued

A lot of people seem surprised when they get dozens of adds to cart and only a few purchases. However, rest assured that it’s totally normal and common that most people abandon the cart. The industry average abandoned cart rate is about 80-90%. It can vary on your niche, the country you’re targeting and many … Continued

Two of the most important psychological triggers you can build into your Shopify marketing strategy are urgency and social proof. And luckily there’s two Shopify apps that do exactly that. 1) Hurrify With Hurrify you can add countdown timers to your product pages. Now, most people use this plugin in an unethical way by saying … Continued

In order for your Facebook to track your sales, you need to set up the Facebook pixel in your ads manager. You can simply click on “All Tools” and then on “Pixels” to navigate to the right screen. Once you’re there, you can set up a new Facebook pixel. There’s only one pixel per ad … Continued

Every once in a while people ask me why I choose Shopify over other e-commerce platforms, since WooCommerce would be cheaper. The answer is always: It’s more convenient. Seven years ago I built my first e-commerce store using Joomla. It took me a couple of months to build everything. Then my website got hacked two … Continued

If you can break even and make profit in the front-end from your Facebook ads, that is fabulous. In fact, I wouldn’t run any ads unless you’re breaking even or making profit from your ads immediately. However, you need to increase the average value per customer. Each customer has a lifetime value. And it’s your … Continued