Tag: marketing

I recently got a comment from one of my subscribers who has the opportunity to work with a client and run ads for a company. However, he doesn’t have that much skills. So he was wondering if he should take the opportunity? Personally, I believe one is never really “ready” for anything in life. There’s … Continued

If you can break even and make profit in the front-end from your Facebook ads, that is fabulous. In fact, I wouldn’t run any ads unless you’re breaking even or making profit from your ads immediately. However, you need to increase the average value per customer. Each customer has a lifetime value. And it’s your … Continued

Affiliate marketing can be a great way to make money, but so can creating your own product and building your own online brand. I think it depends on your strengths and talents. Recently I talked to one of my followers who is in his teens and has a Facebook page with hundreds of thousands of … Continued

I recently got a question from one of my followers who asked why I did a live webinar rather than an automated evergreen webinar. The answer is simple: Live always converts better than evergreen. Before I get into why that’s the case, let me give you a quick hierarchy of sales formats sorted by typical … Continued

There’s a lot of confusion about sales and marketing. And along with it, there’s a lot of discussion about what matters more. Obviously a business without sales can’t exist. Sales is the oxygen of any business. However, selling to cold prospects is ineffective, time-consuming, expensive and hard. Anyone who’s done cold emailing or cold calling … Continued

When it comes to selling information products online, there’s two different models you can use depending on your situation. 1) Product Launches 2) Evergreen Marketing In a Jeff Walker style product launch you open the cart for a short time only. This creates urgency and scarcity. Then you pull the product off the market or get … Continued

Getting in touch with influencers is actually really easy once you have the balls and a strategic plan of action to start making moves. So here’s how to reach influencers. You just have to stop thinking that influencers are somehow cut from a different cloth, man up and reach out to them. It doesn’t mean … Continued

Today’s question comes from Chris and he’s asking: “What resources do you personally recommend in terms of having an online Shopify business The great thing about Shopify is that you can add various apps to your store to make the sales and marketing process easier. Here is a list of plugins you should check out: … Continued

When you have a marketing campaign, strategy or advertisement that performs well, don’t change anything, or try to tweak too much. When something you do works, don’t touch it. Sometimes when you have an ad that performs really well on Facebook, you start adding more budget and the numbers and ROI just goes down the … Continued