Tag: facebook

When you start running Facebook ads you should try and target specific pages and communities that meet certain criteria. That’s why today I will talk about “Facebook audience targeting”. A lot of people make the mistake and target many interests all together in one ad set. They just stuff their ad set with as many … Continued

There is a lot of confusion about where to send people from your Facebook ads. The biggest mistake you can make is sending people from your Facebook ads directly to your website’s home page. Your home page is not a landing page (in most cases). If you’re selling physical items then I would highly recommend … Continued

There’s a very common mistake people do on Facebook. And that’s paying for likes. A lot of people think that’s what’s all about. That’s why there are a ton of courses out there about how to get Facebook likes. That’s the biggest deceit Facebook as come up with. I made the mistake in the past … Continued

There are many horror stories of Facebook shutting down ad accounts. But there are a few precautions you can take. Here’s what you should do before starting running Facebook ads: Set up one personal ad account linked to your profile Sign up for business.facebook.com and create two business ad accounts, apparently you’re only able to create … Continued

A lot of people follow their intuition when it comes to advertising and marketing. However, most marketing and advertising is counter-intuitive. What you think will work, often doesn’t work at all. Let me give you an example: Most people think the way you scale up Facebook ads is by increasing the budget of your ad … Continued

All social media is an attention game. Those who manage to raise above the noise and general clutter in their marketplace win. You need to understand this dynamic if you have plans to increase your social media following. Here are my three most powerful social media tips: 1) Post daily content native to the platform … Continued

A lot of people don’t pay enough attention to the objective of their ads. They select “Offer Claims” or “Website Clicks” or “Optimize for Conversions” without really knowing what they’re doing. This is the perfect recipe to fail. Here’s what I recommend you do to optimize: 1) Start with the “Boost Post” or “Page Post … Continued

There’s a great tool called UpViral.com that you can use to create and run viral contests. I’ve used the tool for a product launch last year and we built a launch list of around 10,000 email subscribers total. A big part of the traffic and emails we got came from viral sharing. Here’s what we … Continued

The reason why I’m able to consistently run cheap Facebook ads (low CPC) is because I always streamline everything. In direct-response advertising three things matter: 1) The offer 2) The message 3) The audience The more you can align these three elements in your advertising, the more engagement you will get, the more viral shares … Continued