Tag: facebook

Most newbies who start running Facebook ads get obsessed with page post engagements and the cost per page post engagement. However, in reality page post engagements are not that important. A page post engagement occurs when someone likes your ad, comments on your ad or shares your ad. However, it doesn’t mean people are interested, … Continued

When testing niches and products it’s important not to give up too early and at the same time not being stupid and wasting money. Luckily, testing a Shopify product will cost maximum $75. Here’s what you should do: Pick one product and use the Audience Insights tool to research targeted pages and interests related to … Continued

Retargeting is probably the most effective advertising method right now, and if you combine it with the most effective advertising platform available right now (hint: Facebook), you can get incredible results. I mainly use retargeting for product launches and stores where I get a lot of traffic and abandoning visitors in a short amount of … Continued

I recently got a question from one of my subscribers who asked about the difference between an audience and an interest within Facebook. There’s a lot of confusion when it comes to Facebook ad terminology, since there are so many different terms, labels, words, options and screens in the audience insights tool and in the … Continued

Someone recently asked me if he needs a different Facebook page for every single product he sells on his store. That would be a very impractical strategy, so it’s definitively not the way to go. I generally recommend having one Facebook page per business. However, there are some exceptions where it makes sense to have … Continued

  In order to create a Facebook lookalike audience you first need to have a custom audience that you can use as source data. There’s two different scenarios: 1) You upload a customer email list One great way of creating a lookalike audience is by uploading a customer email list to Facebook. If you’re running … Continued

It’s kind of a beginner question but I get it a lot, so I wanted to take the time to answer it. Yes, if you run any kind of Facebook ads you need to first create Facebook page and link it to your ad. Here’s why: Facebook is a native ad platform, which means the … Continued

There’s a lot of horror stories of people getting their Facebook ad accounts banned, so I wanted to address this topic today. How common is it to get your Facebook ad account flagged? In my experience it’s only common if you make common mistakes. Most of my marketing agency clients and mastermind students never get … Continued

When you’re starting off with Facebook ads, it’s usually a good idea to target specific Facebook pages rather than broad, general interests. Targeting specific Facebook pages gives you more control. You can reach exact niches and fan communities, you can spy on their engagement and behaviour, you can look at comments and what posts are … Continued