Tag: facebook ads

I recently got a question from one of my subscribers who asked about the difference between an audience and an interest within Facebook. There’s a lot of confusion when it comes to Facebook ad terminology, since there are so many different terms, labels, words, options and screens in the audience insights tool and in the … Continued

During the Chinese New Year your Aliexpress.com drop shipping supplier will likely take a 10 day break which will results in a shipping fulfilment delay of any orders you place during that period. So what should you do during the Chinese New Year? Here’s what I suggest: If you have any profitable ad sets that … Continued

It’s kind of a beginner question but I get it a lot, so I wanted to take the time to answer it. Yes, if you run any kind of Facebook ads you need to first create Facebook page and link it to your ad. Here’s why: Facebook is a native ad platform, which means the … Continued

Recently one of my YouTube subscribers said he believes people go to Google to buy things rather than buying stuff on Facebook. That’s true. Since Google is a search engine, people search for products and keywords and have a buying intent. They plan on buying things and they use search engines to research and find … Continued

When it comes to Facebook ads there are four different levels of engagement which indicate how well your advert is doing. Here they are: 1) Entertainment Entertainment is measured by page post engagements. If you’re getting likes, comments and shares then it means that people are amused, intrigued or entertained by the ad in a … Continued

When it comes to using text on images in your Facebook advertisements, I recommend staying away from it all together. I’ve tested all sorts of different types of images, and the images without text always outperformed the one’s with text. In general, Facebook doesn’t like it when you put text on images. However, Facebook recently … Continued

There is a lot of confusion about where to send people from your Facebook ads. The biggest mistake you can make is sending people from your Facebook ads directly to your website’s home page. Your home page is not a landing page (in most cases). If you’re selling physical items then I would highly recommend … Continued

A lot of people follow their intuition when it comes to advertising and marketing. However, most marketing and advertising is counter-intuitive. What you think will work, often doesn’t work at all. Let me give you an example: Most people think the way you scale up Facebook ads is by increasing the budget of your ad … Continued

A lot of people don’t pay enough attention to the objective of their ads. They select “Offer Claims” or “Website Clicks” or “Optimize for Conversions” without really knowing what they’re doing. This is the perfect recipe to fail. Here’s what I recommend you do to optimize: 1) Start with the “Boost Post” or “Page Post … Continued