Tag: conversion

Shopify Facebook Pixel — Facebook Pixel Conversion Tracking For Multiple…

You can only have one Facebook pixel per advertising account, which results in many people asking me if it’s possible to track multiple products, niches and stores with just one Facebook pixel. And of course, people ask me how to go about this. In this post I want to share three different ways to track … Continued

Shopify Conversion Tracking — How To Track Conversions With Shopify…

William Thomson said: what gets measured gets managed. And so if you’re not measuring your advertising metrics you’re probably a poor quality marketeer. Tracking and measuring your results is probably the most important prerequisite of all successful direct marketing and online sales. When you’re building your Shopify store it’s no different. You need to know … Continued

Facebook Ads Optimization — How To Optimize Facebook Ads For…

Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued