Tag: advertising

A lot of people don’t pay enough attention to the objective of their ads. They select “Offer Claims” or “Website Clicks” or “Optimize for Conversions” without really knowing what they’re doing. This is the perfect recipe to fail. Here’s what I recommend you do to optimize: 1) Start with the “Boost Post” or “Page Post … Continued

The reason why I’m able to consistently run cheap Facebook ads (low CPC) is because I always streamline everything. In direct-response advertising three things matter: 1) The offer 2) The message 3) The audience The more you can align these three elements in your advertising, the more engagement you will get, the more viral shares … Continued

Don’t spend money on Facebook ads unless you know exactly what you’re doing: You need to know your metrics, how much you can spend on a conversion and your conversion rate first. Blowing up money on Facebook ads is one of the most common advertising mistakes people make online. A lot of people get seduced … Continued

Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued

Advertising all comes down to one thing: ROI The return on investment. Never think of your ads as an expense and start thinking of them as an investment that produces a profit for you, ideally right away. The word ROI (return on investment) says it all – it’s an investment. So the question about the … Continued