Starting An Ecommerce Business — When Should You Build A Team For Your Store? | TBS #259

Podcast

If you’re just starting out and building an e-commerce store from scratch, you don’t need a team. You can literally do everything yourself at this point, as long as you have a low-volume store.

I mean, of course you can outsource the logo design and other aspects of your business. But that’s usually a one-time job.

Apart from that you can probably do everything yourself.

I’ve made a video a while ago talking about the “outsourcing myth” and how many people think they need to build teams and hire people just because they read about it in some book. In reality, doing this pre-maturely can just make you loose money and fail long-term.

There’s a time and place to hire people and build teams. But you have to learn to recognise when that time is. In general, stop doing things just because you read about them. Use common sense.

Let’s say your store is making around 5-10 orders a day.

And you’re running a drop shipping business.

In that case, you can simply fulfil all the orders yourself. But if you start making 20-40 sales a day, or 200-400, you won’t have another option than hiring a full-time virtual assistant or even two of them.

Outsourcing shouldn’t be done out of comfort or laziness.

The reason you outsource and build teams is out of necessity, because there’s only so many hours in the day and because once your business venture starts building some momentum, you want to focus your time and energy on more high-leverage tasks.

At first you work in your business and then you work “on” your business. But you can’t skip the hustle and rely on others to do it.

As I said, if your store blows up you’ll quickly realise that you have to hire people for the order fulfilment, customer support and maybe even marketing and advertising related tasks such as SEO experts, affiliate managers and legal experts to help you grow your business.

But be realistic.

Where is your business at right now?

Do you seriously need a team or are you bullshitting yourself?

Keep your feet on the ground and hustle until your business builds enough momentum. You’ll be able to hire people and build teams soon enough, and trust me, it’s not the most fun process either 🙂

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