Shopify Brand Name — Selecting A Good Brand Name For Your Store | TBS #253

Podcast

When it comes to selecting a good brand name for your store, there’s a few important tips I can give you that will make things easier.

Here we go.

1) Don’t use your personal name

For some of you this might be obvious, but I’ve received the question in the past. In most cases, you shouldn’t use your personal name as the brand name of your store. Only if you’re planning to build a strong personal brand and position yourself as a celebrity in your industry.

2) Use an imaginary name

A great form of brand names are imaginary one’s. Just think of an imaginary word, or a combination of two words for your brand name.

Think of brand names like BooHoo.com or Monki.com.

3) Or use a name that focusses on the deal

Another option is to focus on a name or word combination that focusses on the actual greatness of the deal. For example something like BestDeal.comor OutletStore.com or DsciountHeaven.com.

4) Use a brand name that focusses on the niche

If you’re going to focus on a particular niche, getting a niche specific brand name will be the best choice. If you’re selling fishing rods, something like FishGadgets.com or FishFriends.com might be a great store name. However, if you’re planning to sell multiple niches or items in the same store, I recommend picking a general name.

At the end of the day the store name doesn’t really matter that much. You can pick any name and then turn it into a brand down the road.

Most companies have bad brand names.

They just become cool and well-known because of the branding and marketing. You don’t start with an amazing name, you pick something to start and then turn that into something cool throughout the years.

Leave a Comment!

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.