Around 80-90% of the people who add your product to the cart, will abandon the cart during the checkout process and not purchase.
That means you’re losing out out a lot of customers.
Partially, that’s just the reality of e-commerce. Those are normal numbers and it shouldn’t shock you when you find that most people who start the checkout process will eventually abandon the cart.
However, there’s a few things you can do.
1) Send out abandoned cart emails
You can send these out manually in the basic Shopify plan, and you can automate it if you upgrade. However, there’s plenty of third party plugins that will send multiple abandoned cart emails to your prospects, with a reminder and call to action to purchase.
Just make a search for “Abandoned Cart” in the Shopify plugin directory and you will find plenty of plugins that do it for you.
2) Be transparent and upfront about everything
One of the main reasons for abandoned carts is when there’s unexpected surprises during the checkout process. It’s better to inform your visitors right away about shipping costs and delivery times, before they even start to initiate the checkout process.
Transparency is a conversion booster. The more transparent you are about shipping times, shipping costs and other fees, the more trust you will gain and the more conversions you will actually get.
3) Reduce shipping and handling fees
Having too high shipping and handling fees might be one of the reasons why people abandon the cart on your Shopify store.
Split-test a few different shipping and handling rates.
And if you can, offer free shipping to your customers. This of course depends on your marketing strategy. But be aware that shipping and handling fees can be a big factor when it comes to conversions.
At the end of the day, there’s only so much you can do about abandoned carts. But you should still do whatever you can.
Don’t expect to get your abandoned cart rate to 20% though.
It’s still going to be very high.
As I said earlier on, that’s just a normal part of e-commerce. So make sure you don’t lose too much time thinking about fixing this.
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