Here’s my two cents on how to follow up with leads. When you’re doing outbound marketing and trying to get clients in the B2B space, following up with unresponsive and cold leads is key.
Most people misunderstand the purpose of the follow up.
You aren’t trying to “harass” your leads or push them to get a response, you’re merely reminding them to get back to your last email by displaying emotional intelligence and understanding that decision makers are busy and forget or simply don’t have time to respond.
If your product has a lot of value, why would you think you’re coming to strong on your prospects? You’re basically trying to help them.
If someone doesn’t respond to your email, it doesn’t mean they aren’t interested anymore. In most cases, it just means they’re super busy and simply forget about your email or get distracted by other stuff. How many times did you receive a message, looked at it, found it interesting, and then forgot to take action?
The follow up process is there to proactively lead the conversation.
The same is true for cold emails that haven’t responded to your first outreach yet. Many people will be interested in your offer or intrigued by your email, but just don’t have time to answer you right away.
The follow up is to gently remind them to write a response, and remind them of the interest they have in the subject presented.
Next time don’t think of a follow up email, in case the prospect doesn’t respond, as coming to strong on them. It’s fine to remind them.
You will be surprised how many leads you’ll recover because of that follow up email. You will be building your email list and working up that salesmanship muscle.
Give it a try.
Keep up the hustle. 😉
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