Affiliate marketing can be a great way to make money, but so can creating your own product and building your own online brand.
I think it depends on your strengths and talents.
Recently I talked to one of my followers who is in his teens and has a Facebook page with hundreds of thousands of likes. Every time he posts something, he gets a couple thousand clicks to his website.
However, he has no idea how to create a product or a sales funnel. He’s bad at selling but he’s got a talent for grabbing attention.
He knows how to build large audiences and get traffic.
For him it makes total sense to be an affiliate and sell other people’s products on his Facebook page and website. He can use his traffic generating talent and sell someone else’s product (for example sign up for Kinobody’s affiliate program) and make a lot of money.
On the flip side, maybe you’re really bad at getting people’s attention, building communities and driving traffic. Maybe your gift is that you are an expert and have a great method you can teach others.
In that case it makes sense to create a great product that solves people’s problems and then recruit affiliates to sell it for you.
There’s no “right” side or “wrong” side here.
An affiliate partnership is a synergetic, win-win relationship that makes both you and your partner a lot of money. And if you think you don’t have a talent for any of these things, then maybe you need to spend some more time exploring, learning and testing things.
It all starts with having enough self-awareness and then doubling down on your strengths and talents so you can use them to make as much money as you can and build a solid income stream.
For some people it’s easier to start as an affiliate and for others it’s better to create an awesome product and start selling it online.
However, don’t ponder on this for too long.
Just take action.
Start with one thing and don’t get stuck in “analysis paralysis”. You can always change what you’re doing later on down the road. In fact, trying stuff and taking imperfect action is the fastest way to learn.
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