Today I will tell you why I use Facebook ads for Shopify, and no other. Not Google AdWords or Twitter, but Facebook.

First of all, if you aren’t using Facebook ads to grow your business right now, you are out of your mind. We’re currently living in one of the best times for paid advertising and yet most people are missing out big time. 

When Google AdWords came out, it was ground breaking.

It changed the whole advertising industry. You could bid on keywords and pay almost nothing for a click, while getting a huge ROI.

Nowadays AdWords is overpriced and has become uninteresting for many marketers and advertisers, because it has limited targeting options, a clumsy interface and advertising prices are too high.

Twitter launched their own ad platform a few years ago, but they’re dealing with a completely different problem: Attention!

Twitter is noisy and even though the ad prices are almost as cheap as Facebook, there is less attention on Twitter because of the way the platform works. So although Twitter built an incredible ad product for marketers, it’s less attractive to advertise due to lack of attention.

Right now, Facebook ads are the sweet spot.

Facebook is now what Google AdWords was 15 years ago. Advertising prices are heavily underpriced, especially outside the United States of America. And the attention is still there.

Let me recap why Facebook wins:

1) They have the attention

2) Underpriced ads

3) Most advanced targeting settings

That’s why the Facebook ad platform is the most profitable way to advertise online right now. It might change in one, two or five years, but right now your best bet is to run Facebook ads while it’s still so cheap and while the collective attention is still on Facebook.

Learn how to work with Facebooks ads. Put in the hard work. And make your business grow.

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Posted by Till Boadella

My marketing agency Nexilitas™ and I have helped bootstrap startups from zero to six figures a year, doubled, tripled and even quadrupled the revenue of established businesses and broke two industry records with product launches. I have a track record of successful marketing campaigns for clients in the fitness industry, health industry, permaculture industry, motorsport industry, music industry and many other retail branches. I’ve built campaigns for celebrities, large corporations and many experts and “gurus”. Think of me as the mastermind pulling the strings behind the scenes. I’ve seen what works and what doesn’t work in marketing and business. And now I’m drawing the curtains and revealing everything I learned, without sugar-coating or hiding the truth. Subscribe to the Till Boadella Show on YouTube and iTunes.

One Comment

  1. […] Listen to this podcast where I share with you how to gradually test your advertisements and scale up without loosing any money. If you aren’t using Facebook ads right now, you’re missing out. […]

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