Category: Podcast

A certain degree of obsession is required if you want to become great at business or anything else in life. In order to be addicted to success you basically want to enter a positive re-enforcement spiral that continues to motivate you. I never run out of motivation and you don’t have to, either. Here’s how … Continued

Whenever I run Facebook ads, I choose the “Boost Post” or “Page Post Engagement” campaign objective when I start out. The only exception is when I run ads for clients for mobile app installs. Optimizing for website clicks means you’re bidding on the CPC, which paradoxically often winds up in a higher CPC on your … Continued

If you want to position yourself as an expert, trainer or “guru” on the Internet, I highly recommend using YouTube as platform. It’s one of the easiest ways to build a personal brand. Post weekly videos, do some basic YouTube SEO, engage with all your followers, post your videos on Facebook and engage with people … Continued

Today’s question comes from Chris and he’s asking: “What resources do you personally recommend in terms of having an online Shopify business The great thing about Shopify is that you can add various apps to your store to make the sales and marketing process easier. Here is a list of plugins you should check out: … Continued

Here’s my two cents on how to follow up with leads. When you’re doing outbound marketing and trying to get clients in the B2B space, following up with unresponsive and cold leads is key. Most people misunderstand the purpose of the follow up. You aren’t trying to “harass” your leads or push them to get … Continued

Today’s question comes from Tim. He asks: “Do I have to keep an eye on copyrights and trademarks, for example if I’m selling a bracelet from a TV-series or movie and promote that on Facebook?” When it comes to drop shipping make sure you don’t violate any trade marks. Always look for white label items on … Continued

“How to build habits” it’s a common topic in the self-help/productivity communities.  A lot of people say it takes 30 days or 90 days to form new habits. I don’t believe it to be the case. I believe that’s only the beginning! It’s what happens after that 30-90 day period that really determines if you … Continued

When you’re using a free plus shipping offer in Shopify, you need to set up your shipping rates correctly, otherwise people can add 20 items to the cart and will only get charged $8-10 for shipping. And that’s not in your best interest. In that case you’d have to pay like 20 x $4 (or … Continued

If you’re drop shipping to Europe you want to make sure your supplier has something called DHL Global or some equivalent shipping method that is tracked and also faster than standard delivery. Building a drop shipping store in Europe can be lucrative because not so many other people are doing it, so it’s not that … Continued