Author: Till Boadella

When you start running Facebook ads you should try and target specific pages and communities that meet certain criteria. That’s why today I will talk about “Facebook audience targeting”. A lot of people make the mistake and target many interests all together in one ad set. They just stuff their ad set with as many … Continued

It’s not a question to get a trademark to protect your brand, it’s simply a question of financial pay off and ROI for your business. The only reason to get a trademark is when: 1) There’s a financial payoff and you make more money 2) You’ve reached “dangerous” levels of success What I mean with … Continued

There is a lot of confusion about where to send people from your Facebook ads. The biggest mistake you can make is sending people from your Facebook ads directly to your website’s home page. Your home page is not a landing page (in most cases). If you’re selling physical items then I would highly recommend … Continued

There’s a lot of benefits when dropshipping from Aliexpress to the US, but also a few downsides. The same is true when drop shipping to Europe. Let’s talk about the pros and cons for a moment. The US is simply a great place to start because it’s one of the biggest markets in the world. … Continued

Email marketing is a super effective way to launch products and make money, once you’ve built a list of subscribers or customers. Anyone who says email marketing is dead, is wrong. I promise you they have never done email marketing themselves and they have never had a behind-the-scenes look at any real business that’s currently … Continued

Today I will tell you why I use Facebook ads for Shopify, and no other. Not Google AdWords or Twitter, but Facebook. First of all, if you aren’t using Facebook ads to grow your business right now, you are out of your mind. We’re currently living in one of the best times for paid advertising and … Continued

I recently got a question from Naima, who’s running a drop shipping store selling jewelry. She was running Facebook ads and getting sales, but then her supplier went out of business over night. So now when people ordered the item on her store, she couldn’t fulfill the orders anymore and her drop shipping business came … Continued

As someone who’s on the road a lot, I need as much flexibility as possible to run my businesses and keep track of everything. I use a a few crucial mobile apps to help me with this. Here’s a list of them: 1) Facebook Ads Manager Did you know that the Facebook Ads Manager is … Continued

I got a question recently from Howard Wimshurst, who asked me if it’s better to create a membership site or to sell each lesson individually. A membership site makes your life easier 🙂 If you decide to sell each lesson individually, you need to write sales letters, create landing pages and run marketing campaigns for … Continued