Month: January 2017

One of my subscribers recently asked if he should mention the product price in the ad so only really interested people click. So here’s the deal. It depends on what your selling point is. If the main selling point of your offer is the price point, then you should definitively mention the price in your … Continued

If you’re having troubles taking action and are over-analyzing every step along the way, you might be dealing with analysis paralysis. It’s probably the most common newbie issue. Everyone’s waiting for the perfect plan, trying to predict every little step in advance, skimming forums and binge watching YouTube channels in the hope of finding the … Continued

When testing niches and products it’s important not to give up too early and at the same time not being stupid and wasting money. Luckily, testing a Shopify product will cost maximum $75. Here’s what you should do: Pick one product and use the Audience Insights tool to research targeted pages and interests related to … Continued

Some people become successful due to luck or coincidence. I’m not really interested in that type of success or “winning the lottery”. What interests me is how to systematise success. I believe there is a systematic, predictable and simple formula you can follow in order to engineer success in most areas of your life. This … Continued

Retargeting is probably the most effective advertising method right now, and if you combine it with the most effective advertising platform available right now (hint: Facebook), you can get incredible results. I mainly use retargeting for product launches and stores where I get a lot of traffic and abandoning visitors in a short amount of … Continued

One of my subscribers recently reached out to me and said he was running Facebook ads with the words “Christmas Sale” in the copy. And he now wants to transform it into an evergreen advertisement. However, here’s the problem: Whenever you edit your ads, Facebook will pause the ad and then approve it again. You … Continued

If you get a marketing client and his or her website is really bad, or your client has rigid and specific beliefs about advertising and marketing that are wrong, don’t go against your client at first. Most people are miseducated and have false beliefs and a ton of assumptions about what marketing or advertising should … Continued

Split testing can be incredibly useful especially if you’re getting a large quantity of traffic and want to increase your overall conversion rate. I don’t always split test every funnel that I build. Here’s when I do split test: – Product launches with a high volume of traffic – Evergreen funnels with consistent sales – … Continued

In today’s post I want to share three different ways to get clients for your marketing service business or any other service business. These work really well and they are completely free. You don’t actually have to spend any money on paid advertising on Facebook or AdWords to get clients. With a bit of creativity … Continued