Month: January 2017

A lot of people who want to sell information products are thinking of creating a membership site with recurring subscription payments. In theory this is a great idea. Who doesn’t want a predictable amount of money coming in from existing customers every month? Sounds like the perfect business model until you understand churn, attrition or … Continued

A lot of people seem to be confused whether they should use their own money or wait for the payment gateway funds to be cleared in order to fulfil their orders and buy the products on Aliexpress. Here’s the short answer: Get a credit card and use your own money or debt to fulfil the … Continued

The rules of the game have changed and financial stability, safety and success aren’t what they used to be during the industrial age. But we’re still playing by the old rules. Our education system is built to produce “factory” workers. In fact, historically that’s the only reason mass school was invented. School used to be … Continued

One of my subscribers recently reached out to me and mentioned that he’s getting a lot more sales with promoted posts on his Facebook wall compared to regular ads or dark posts. And he was asking for an explanation. Interestingly, I’ve noticed the same with my own Facebook campaigns. Usually, promoted posts that are visible … Continued

I recently got a question from one of my subscribers who was wondering why marketing clients would keep paying you long-term. Let’s say you set up a successful Facebook ad campaign. Why won’t your client just fire you and keep the ad? A couple of reasons. First of all, advertising and marketing is not a … Continued

It’s not uncommon to enroll in Shopify’s 14-day trial, selecting a brand name, setting up your online store and then having second thoughts. Maybe you find a better niche or come up with a better name. Or maybe you just want to re-brand your store. Luckily, this is possible without having to create a new … Continued

If you have a drop shipping store and import products from Aliexpress to Shopify with an app like Oberlo, you have to pay close attention to the images, titles and descriptions and re-arrange most of it. Most Aliexpress suppliers don’t speak proper English and they don’t put any effort into writing high quality product titles … Continued

If you’re interested to build your own digital marketing agency and run Facebook ads and marketing promotions for clients, this is for you. In this post I’ll discuss the best ways to learn marketing. Unlike society makes us believe, going to business school or taking marketing classes at a university is by far the worst … Continued

When I tell some friends who don’t really understand business and retail about drop shipping, some of them say it sounds like a rip off because people can buy the items on Aliexpress themselves. So the question arises: Is drop shipping ethical or not? This is a super interesting question. Drop shipping is the process … Continued