Month: November 2016

A lot of people seem surprised when they get dozens of adds to cart and only a few purchases. However, rest assured that it’s totally normal and common that most people abandon the cart. The industry average abandoned cart rate is about 80-90%. It can vary on your niche, the country you’re targeting and many … Continued

Two of the most important psychological triggers you can build into your Shopify marketing strategy are urgency and social proof. And luckily there’s two Shopify apps that do exactly that. 1) Hurrify With Hurrify you can add countdown timers to your product pages. Now, most people use this plugin in an unethical way by saying … Continued

Someone recently asked me if I believe digital marketing is a viable career to work remotely for a company. And get all the “benefits” such as a regular income, pension, social security and so forth. The short answer is: Yes, I believe it’s awesome. Remote jobs are getting more and more popular and normal. I … Continued

I get asked a lot how much money is required to start a drop shipping store. So let me break down the costs for you in a realistic way. First of all, here’s what you’ll need: 1) Shopify I recommend using Shopify to build your drop shipping store. The basic Shopify plan costs $29 per … Continued

There’s a lot of horror stories of people getting their Facebook ad accounts banned, so I wanted to address this topic today. How common is it to get your Facebook ad account flagged? In my experience it’s only common if you make common mistakes. Most of my marketing agency clients and mastermind students never get … Continued

Recently one of my subscribers asked me what I think of the law of attraction, so I thought I’d take a moment and share my opinion. First of all, I do believe in the law of attraction. But only partially. It’s true that what we focus on and think about will eventually materialize if those … Continued

If you run a drop shipping store and list multiple products from different suppliers, there’s a few challenges that might arise. When a customer places an order on your store and buys two or three different products from different suppliers, they usually expect to receive one package. However, on AliExpress there’s no way to send … Continued

In order for your Facebook to track your sales, you need to set up the Facebook pixel in your ads manager. You can simply click on “All Tools” and then on “Pixels” to navigate to the right screen. Once you’re there, you can set up a new Facebook pixel. There’s only one pixel per ad … Continued

Every once in a while people ask me why I choose Shopify over other e-commerce platforms, since WooCommerce would be cheaper. The answer is always: It’s more convenient. Seven years ago I built my first e-commerce store using Joomla. It took me a couple of months to build everything. Then my website got hacked two … Continued